Call this the beginner’s guide to Search Engine Optimization

First off, make sure you are signed up for Google Analytics and Google Webmaster’s Tools.  They are free and provide invaluable information regarding your website.  Without using them or tools similar you are really shooting in the dark.  

Second, use the tools above, i can’t stress enough how important it is.  
     Item A)  In Googles webmaster tools, under the Diagnostics section make sure you check each of the three options.  Start with Content Analysis and ensure that your Meta descriptions counters are registering 0 (Zeros). The meta description tag gives Google and other search engines a summary about what the particular page is about. Go ahead and right click on this page and select view source to see an example. Use the Web Masters Tools to help you determine the correct length but you can usually have a sentence or two without there being a problem.  Please ensure that you do not have duplicate Meta Descriptions either as it is possible for a search engine to categorize your page as redundant.
     Part B)  Once again, you guessed it; use the google web masters tools to help determine the correct length of your title tag. Whereas the Description can be a sentence or two, your title tag should effectively communicate the topic of the page’s content. Also, just like the meta description, your title needs to be unique for each page in your site.

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